A town in Quebec is making efforts to enhance the quality of life for individuals dealing with dementia by providing specialized training to local merchants, municipal staff, and emergency responders. Brome Lake, situated around 100 kilometers east of Montreal, is striving to establish itself as an officially recognized dementia-friendly community to support those with neurocognitive disorders in maintaining their autonomy and engagement within the community.
The Alzheimer Society of Brome-Missisquoi and Haute-Yamaska has secured funding from the federal government for a pilot project aimed at improving accessibility in various establishments such as libraries, gas stations, supermarkets, and restaurants in the town. France Proteau, overseeing the project, emphasized the importance of enabling individuals with dementia to remain active participants in community life post-diagnosis, rather than facing isolation.
Véronique Brouillette, the Alzheimer Society’s local coordinator for psychosocial services and training, highlighted the significance of altering perceptions surrounding dementia. She emphasized the need to prioritize an individual’s personality, values, and history over the disease itself within a dementia-friendly community.
For Pauline Quinlan, whose spouse is living with dementia, even small community adjustments could have a substantial impact. She noted the increasing need for her support in daily activities as her husband grapples with challenges such as ordering at restaurants due to the condition.
The Alzheimer Society plans to offer training programs to educate individuals on recognizing and addressing the difficulties faced by those with dementia. Beyond staff training, the organization aims for broader community enhancements, such as clearer signage and improved spatial design to facilitate easier navigation for individuals with dementia.
Local businesses are already participating in this initiative, with Jennifer Brodeur, owner of JB Skin Sävvi, expressing support for the cause based on the principle of treating individuals with dementia with dignity as valued members of society.
The overarching goal is to create a community that is well-informed about dementia and willing to extend assistance, fostering a more inclusive environment for all residents. The initiative also aims to prepare the town for the increasing demand, as the number of Canadians living with dementia is projected to rise to one million by 2030.
Similar efforts have been undertaken by cities like Calgary and Waterloo, Ontario, to become dementia-friendly. The hope is that the success of the pilot project in Brome Lake will pave the way for its adoption in communities across Quebec, promoting a future where individuals with dementia can actively participate in daily life with greater understanding and support.

